Molson Coors and Labatt: Can Iced Tea Flavours Save Canadian Beer?Posted by whitecovermagazine
Here’s the question posed today by Canadian Business:
“The North American beer market is shrinking fast. Is iced-tea-flavoured beer really the answer?”
Uh, no. But, hey, why not try?
More from the magazine, and writer Paul Brent:
“Molson Coors management is thirsty for a turnaround… It may already be too late. Far behind when it comes to industry consolidation and international growth, Molson Coors looks to be consigned to a slow-growth future based on a static Canadian duopoly, an up-and-down U.S. business, and a mature U.K. beer market.”